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The Key to Successful Visual Content: Phase 2 (Narrative Development & Visualization)

In the first post of this series, we explored how the pre-production process impacts the success of a video project. The first phase– a creative brief– sets the tone for an organized, yet imaginative operation.

But don’t jump to the cameras too fast! Each phase of pre-production is equally important to a high-quality deliverable.... “If you fail to plan, you are planning to fail.”

With a solidified concept, a selected target audience, and a project outline, you are ready to move to the second phase…

Narrative Development & Visualization.

Here, the focus is on fine-tuning technical aspects of the video production and ensuring all the elements are in place. This will set the stage for a smooth-sailing shoot.

The production team dives into storyboarding the video concept. Creators use this to determine the best shots for conveying key moments, aesthetics, and emotions. Excitingly, this is where you can start to visualize the narrative.

If needed, talent is casted and a script is created. Casting the right actors who can effectively embody your characters will bring the story to life…so don’t overlook this step. The same goes for choosing a location. The perfect spot will create the world for your ideas.

It’s also important to determine what equipment and gear your team will need. Planning this early gives time to make sure you have the best tools for the job.

As with the creative brief, all of these steps are valuable to a successful video project. The narrative development & visualization phase further organizes details, and hints into the production process.

We’ve developed some tools to get your project started, check them out on our site.


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