2D vs 3D Floor Plans- Which Should Your Apartment Brand Use?
There's no question that the need to showcase your property's units, digitally, has become essential. Research shows that nearly 90% of renters expect to see some sort of unit representation upon reaching a property's website.
Floor plans are a great way to give renters exactly what they want and need to determine if your property is the best fit for them. However, the question becomes which is better for your apartment community; 2D or 3D floor plans?
Below, we're going to take a look at the pros and cons of each floor plan type to help you determine which is the best for your community to invest in.
2D Floor Plans
2D floor plans are blueprint or CAD-like images that give a birds-eye view of a specific unit.
2D floor plans are extremely cost-effective. We found that often time these are provided by the builders/construction companies free of charge. In rare cases, if you need to have these created, they are on average around $100 per unit/plan.
Since this style of floor plan is a basic outline they are much quicker and easier to create. Additionally, if they are provided by the builders, your property will have access to floor plans even quicker to display on your website.
With 2D floor plans, you get what you see. Which can be a pro or a con depending on how you look at it. If your target audience doesn't need much to conceptualize your spaces, the 2D floor plan's simplicity could lead to quicker decisions.
While some audiences may like the simplicity of 2D floor plans, the style itself doesn't make it easy to get an accurate idea of how big the units actually are. As a result, this makes it tougher for renters to connect with your units.
Since 2D floor plans are a straightforward design, they don't do a great job of creating an engaging digital experience. While the plans are informative, they don't aren't all that exciting to look at.
Building off of the last point, the fact that 2D floor plans are less exciting to look at means their application is pretty much limited to the specific section of the website. This in turn limits the ability to utilize these assets on social posts, digital ads, and other mediums.
3D Floor Plans
3D floor plans are 3D modeled and virtually staged overhead views of specific units.
3D floor plans are staged with custom furnishings, decor, and finished to better represent the spatial features of a unit. The ability to customize each and every element, like floor type and style, gives renters an almost life-like representation of your spaces.
Designed to Scale
Since the furnishing mentioned above are designed with scalable dimensions and life-like textures renters can get a better sense of the size of your units.
A Ton of Application
3D floor plans are colorful, detailed, and unique. In other words, they are more like artistic scenes. This means that they are perfect for promotions, digital ads, social media posts, and other mediums to boost visibility and increase engagement for your community.
Easy to Create Other Assets With
After 3D floor plans are created it is fairly easy to render out images and tours. The majority of the work to create the assets mentioned above is done during the 3D modeling process of the floor plans. With a few lighting adjustments and small tweaks, photo-realistic renderings and tours can be created for your team to utilize to attract future tenants.
Our fully staged, life-like 3D floor plans on average range from $325 - $650 per unit, depending on the size of the unit. However, your audience and plan of usage (i.e. social media post) can justify the higher price-point.
Since 3D modeling techniques are more complex it does take a bit longer to create these assets. Customizing each individual assets, adjusting lighting, and ensuring the textures are life-like takes time. It typically takes around a month for us to complete an average size apartment community.
While the specific floor plan type may vary depending on your community's needs having floor plans of any type is a must.
2D floor plans are great for apartment brands that have a limited budget and an audience that doesn't need much to conceptualize their spaces before making a final decision. They are serviceable and informative enough to add to your website.
3D floor plans are great for apartment brands that value creating a unique experience on their website and other digital platforms for potential renters. We've found that these types of floor plans work well for communities whose target demographic is young professionals (21 - 40). While they are a bit more expensive the ROI and many application of adding 3D floor plan assets to your community's portfolio can justify their higher ticket price.